Disclosure requirements
Paid or incentivised campaign posts must use the campaign's required disclosure clearly and conspicuously.
How it works on Zerpd
Use the exact disclosure shown in the brief and place it where viewers can understand the commercial relationship. Platform tools or jurisdictional rules may require more than a hashtag. If requirements conflict, do not publish until the campaign owner or Zerpd clarifies them.
- •Do not hide disclosures after a long caption or behind ambiguous wording.
- •Keep the disclosure present while the post remains live.
- •Missing disclosure can make a post ineligible and may require correction or takedown.